Brand Story
A New Colourful Era
There is no February 31st in the calendar. FEB31ST is an Italian firm whose story is based on the vision and tenacity of three entrepreneurs and has grown and spread throughout the world. Its founders wanted a reliable form of light manufacturing, one open to innovation and flexible in the face of change.
We believe in respecting the environment, our artisans and their skills. We are devoted to delivering the freedom of choice and genuinely tailor-made objects. It really does sound like a February 31st firm. That is, one that doesn't exist.
But it does, and that's why it's called FEB31ST.
There is an earthly and divine satisfaction in “doing”. FEB31ST makes its glasses entirely in Val Brembilla, Italy. Created by combining high engineering, mechanics and skillful manual finesse, each frame can become genuinely unique, much like the wearer.
For a company to be both economically sustainable and ethically sound, it must be aware of and care about its surroundings. FEB31ST is genuinely eco-friendly because it has recognized a waste of resources and eliminated it: there is no stock inventory, and the company produces only made-to-order goods.
Signature Finish
Colorblock
Following a cubist inspiration, different varieties of wood or grain can be blocked together, visually breaking down your FEB31ST frame either vertically or horizontally. The results can be as vibrant or as subtle as you desire.
It is a distinctive way to bring together structure, finish, and color while keeping the frame lightweight and made around the wearer's preferences.
FEB31ST offers an almost limitless range of possibilities when customizing your spectacle frame. Dozens of colors and woodgrains can be combined and layered to create a truly unique product. The ability to specify nearly any size, temple length and colorway will help you create a frame that is just as unique as you. Having this level of freedom to create while doing so sustainably and in harmony with our planet is at the core of the collection.
Personalization
Wordblock
In 2022 we elevated our Colorblock concept to create the Wordblock. Whether it is lyrics, vows or just something that is personal to you, we will help you create a frame that truly “speaks” your message to the world through your eyes.
Wordblock turns the frame front into a storytelling surface while keeping the silhouette wearable, refined, and tailored for everyday use.
